Become the Authority
in your SaaS market
and create demand
We help SaaS founders and marketing teams turn expertise into an authority engine: a system that attracts buyers, builds trust, and shortens sales cycles.
Trusted by 40+ SaaS companies
Why your go-to-market isn’t scaling the way it should
Every SaaS founder hits this wall: growth feels inconsistent, even though the product is strong.
Without visible authority and trust, every channel feels like hard mode.
Lack of
opportunities
You know your product is strong and you're trying different tactics, yet the message still isn’t cutting through.
Long sales cycles & high acquisition costs
When prospects don’t already trust your brand, every deal takes longer and costs more to win.
Low visibility in the market
Buyers do their own research. If you’re not visible in the channels they trust, they won't even consider you.
Trust takes too long to build
Even when you've reached the right people, they don’t see you as the authority yet - so closing feels like pushing, not pulling.
It’s frustrating to know your expertise could drive growth.
Capturing it is what makes a repeatable system work.
What if you could
Consistently attract the right opportunities.
Feel clear, confident, and in control of your growth
Become the authority buyers consider first
Your founder knowledge is your fastest path to market trust and when it’s captured and amplified, growth accelerates.
👉 That’s what the Authority Accelerator System™ is designed to deliver.
Our 4 pillar signature framework: The Authority Accelerator™
The system runs on four strategic pillars, built on a foundation of research and strategy.
It’s shaped by real SaaS experience: we’ve been in your seat as founders and marketing leaders, so every part of this framework is built the way SaaS growth actually works.
Every authority engine follows three key phases that guide how these pillars work together:
Create → Distribute → Prove
Our four strategic pillars:
1. Content Creation Engine
Turn your expertise into compelling
content that resonates.
2. Organic Authority Growth
Distribute and repurpose your content across all the right channels.
3. Visibility Amplification
Amplify credibility and thought leadership systematically.
4. Pipeline Acceleration
Turn authority into pipeline growth with qualified opportunities and shorter sales cycles - powered by intent signals from our proprietary SaaS tool.
Two ways to build your Authority Engine
Done-For-You (DFY)
Done-With-You (DWY: Academy)
What it is
We build & run the Authority Engine for you.
You and your team build it in-house, guided by our coaching.
Best for
Busy SaaS founders who want results with minimal time investment.
Founders & teams who want to own the system internally.
Time required
1 hour/month (founder interview).
2-3 hours/week for 90 days.
Duration
Ongoing monthly retainer.
90-Day Growth System (cohort-based).
Deliverables
Content creation, distribution, ads, reporting. All done-for-you.
Templates, SOPs, weekly coaching, reviews, and accountability.
Investment
€€
€ (fraction of DFY investment)
Outcome
A fully managed Authority Engine that scales with you.
A self-sustaining in-house Authority Engine you control.
Two ways to build your Authority Engine
Done-For-You (DFY)
- We build & run the Authority Engine for you.
- Build for busy SaaS founders who want results with minimal time investment.
- 1 hour/month (founder interview).
- Ongoing monthly retainer.
- Deliverables: Content creation, distribution, ads, reporting. All done-for-you.
- Investment: €€
- Outcome: A fully managed Authority Engine that scales with you.
Done-With-You (DWY)
- You and your team build it in-house, guided by our coaching.
- For founders & teams who want to own the system internally.
- Time investment: 2-3 hours/week for 90 days.
- Duration: 90-day growth system (cohort-based).
- Deliverables: Templates, SOPs, weekly coaching, reviews, and accountability.
- Investment: € (fraction of DFY investment)
- Outcome: A self-sustaining in-house Authority Engine you control.
Trusted by SaaS companies scaling with authority
Common questions
How much of my time will this take?
Very little. We extract your insights through short, structured interviews (typically 60 minutes per month). Our team then handles strategy, content creation, and distribution so your expertise drives growth without adding to your workload.
How long until we see results?
Typically, most clients start seeing increased visibility and engagement within the first 30–45 days. Meaningful demand impact like inbound opportunities, shorter sales cycles, and stronger authority typically compounds within 90 days as your content engine gains traction.
How do you compare to a traditional B2B agency?
Traditional agencies focus on campaigns and deliverables. We build a repeatable authority system around your founder’s expertise combining thought leadership, content, and demand generation into one strategic engine. Instead of relying on “more content,” you’re building credibility and pipeline efficiency.
What’s the difference between DFY and DWY?
Both use the same Authority Accelerator™ framework.
- DFY (Done-For-You): our team executes everything – strategy, content, and distribution.
- DWY (Done-With-You): we train your team to run the system in-house through guided implementation.
If you prefer to stay hands-off, DFY is ideal. If you want to build long-term internal capability, DWY is a better fit.
Ready to become the authority in your market?
With the Authority Accelerator, your founder becomes the voice of your industry – attracting buyers, building trust, and fueling sales conversations every single month.
Meet
the team
Frank Husmann
Founder
As a former SaaS founder, I know the challenges and pitfalls all too well. With my experience in B2B marketing and sales, I am happy to help you grow your business.
Esther Konz
Content Strategist
As a former interim Agile Marketing Consultant for corporate B2B
companies, I've helped countless executives and subject matter experts
to communicate their thoughts, vision and strategies to the right target
audience.